Another very popular email marketing platform is Mailchimp. Mailchimp is great for the beginning email marketer, or for the savvy looking to build their email contacts list at a cheaper and more scalable pricepoint.

Mailchimp does offer some compaign data reporting, but to a lesser extent than the more pricy solutions out there. Mailchimp has done a very good job of working with e-commerce and website developers to provide direct integration features to your Shopify, Magento or Square website. Collect email leads directly from your Facebook sign-up form with the Facebook plug-in.